12/07 Event News

MÜLLER SIGN AS PRESENTING PARTNER TO THE ATHLETICS WORLD CUP

  • Müller continue strong association with athletics as presenting partner of Athletics World Cup
  • The event will become known as the ‘Athletics World Cup presented by Müller’
  • The Athletics World Cup takes place on 14-15 July with tickets available at https://www.athleticsworldcup.org/tickets/ticket-information/

The UK’s leading dairy company Müller has signed another significant sponsorship deal with UK Athletics, becoming the Presenting Partner of the 2018 Athletics World Cup in London.

Already the Official Supporter of the British Athletics team and Official Milk, Milk Drink, Yogurt and Spreadable of British Athletics through to 2019, Müller’s support in London sees the company’s commitment to athletics go one step further.

Müller’s new deal with the Athletics World Cup adds to their athletics sponsorships in the UK which sees Muller as the title sponsor of three other major UK event this summer – the Müller British Championship, the Müller Anniversary Games London and the Müller Grand Prix Birmingham.

Chief Executive of the Athletics World Cup, Niels de Vos said:

“We are delighted that Müller have backed this exciting new event.  Müller are a first-class partner for us who recognise the unique family appeal of athletics and of the British Team. Müller’s brand is all about healthy family fun, and that is exactly the inspiration behind creating this exciting new event.

“The Athletics World Cup is all about families experiencing top quality sport in a fun filled atmosphere as they cheer on the British Team in the battle for The Athletics World Cup Platinum Trophy and the for the right to call themselves Champions of the World.”

The first championships of its kind, the Athletics World Cup sees the world’s top eight athletics nations – USA, Great Britain & Northern Ireland, Poland, China, Germany, France, Jamaica and South Africa – compete in track and field events up to and including 1500m, with tickets for the event at the London Stadium still available to buy.

Michael Inpong, Chief Marketing Officer at Müller, said:

“Our commitment to British Athletics and athletics as a sport is growing year on year. Müller’s mission to get the nation active whilst having fun is at the forefront of our minds at every stage and what better way to help grow athletics than to be a part of the very first Athletics World Cup.

“We are beyond excited to see the event come to life and grow in the future. We look forward to showing what our Müllerlicious touch can bring to the Athletics World Cup this weekend!”

Tickets are available to buy for the Athletics World Cup (Saturday 14 & Sunday 15 July) and can be purchased by clicking here.

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