20/06 Event News

SKY SPORTS TO BROADCAST INAUGURAL ATHLETICS WORLD CUP

Athletics World Cup Ltd has appointed Sky Sports as host broadcaster of the Athletics World Cup, to be hosted at the London Stadium on 14-15 July.

Sky Sports was selected for the innovative and dynamic approach it takes in covering the world’s major sporting moments, which it will now bring to track and field as part of the Athletics World Cup.

An exciting new addition to the sporting calendar, the Athletics World Cup features the world’s top eight athletics nations – USA, Great Britain & Northern Ireland, Poland, China, Germany, France, Jamaica and South Africa – and sees all track events up to and including the 1500m take place alongside all field events. Two evenings of straight-final action will conclude with one nation being crowned champions before lifting the Athletics World Cup ‘Platinum Trophy’.

Sky’s appointment as host broadcast will see them provide comprehensive evening coverage over the Athletics World Cup weekend and will broadcast live across its Sky Sports Main Event, Sky Sports Action, and Sky Sports Mix channels, as well as featuring the event across Sky programming in build up over the next month.

As well as the UK broadcast Sky will also produce the world feed for the event, with broadcast partners expected in each of the 5 continents represented by the Athletics World Cup nations.

Chief Executive of UK Athletics and the Athletics World Cup, Niels de Vos, said: “Sky are a renowned global innovator in our sport, and we are delighted to be working with them for what is set to be a fantastic showcase of athletics.

“Having the Athletics World Cup broadcast live on Sky on Saturday and Sunday evenings will ensure each day finishes on a high of brilliant athletics action, all while ensuring the event reaches a sport-engaged audience in mass figures.”

Steve Smith, Director of Content and Production at Sky Sports, said: “Sky Sports and the Athletics World Cup are ideal partners. The mixed event has a unique and innovative format, and at Sky Sports, we are always looking at new ways to tell stories, and to deliver top class sport to our customers. We’re also a huge supporter of women’s sport, so it is great to see an event where women are captaining each of the teams. We can’t wait to get started.”

General tickets for the Athletics World Cup are now on sale, starting at £10 for children and £38 for adults while a family of four can guarantee their seats for less than £100. For an even better experience, hospitality and VIP tickets are now on sale here: www.sthlive.com/events/athletics/athletics-world-cup-2018/.

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