10/05 Event News


Athletics World Cup Ltd has appointed STH Live as the Exclusive Sales Agent for hospitality and VIP tickets at the inaugural Athletics World Cup, hosted at the iconic London Stadium on 14-15 July.

The appointment follows the success of the Summer of World Athletics in 2017, where industry leaders STH Live delivered a series of fantastic hospitality and VIP experiences as ticket sales records were broken for the World Para Athletics Championships and IAAF World Championships London 2017.

The Athletics World Cup will showcase eight nations competing across an exciting, jam-packed two days. With an innovative new format, the event will feature all track and field events up to and including the 1500m, with just one man and one woman from each nation in each discipline selected to compete in all-straight final events.

Great Britain & Northern Ireland, USA, France, Germany, Poland, China, South Africa and Jamaica will compete for a share of the $2million prize pot as well as the inaugural World Cup ‘Platinum Trophy’.

STH Live, who are part of STH (Sports Travel & Hospitality) Group, will sell the official hospitality packages which includes an exclusive VIP entrance to the London Stadium with a balcony overlooking the home straight.

The hospitality lounges and private boxes on offer provide the very best available seats in the stadium.  Those taking a private box will also have the chance to take part in unique tours of the London Stadium and gain VIP access on the track during field events.

General tickets for the Athletics World Cup are now on sale, starting at £10 for children and £38 for adults while a family of four can guarantee their seats for less than £100. For an even better experience, hospitality and VIP tickets are now on sale here: www.sthlive.com/events/athletics/athletics-world-cup-2018/.

Chief Executive of UK Athletics and Athletics World Cup, Niels de Vos, said:

“STH Live demonstrated why they are regarded as a leader in their business during the World Para Athletics Championships and IAAF World Championships London 2017 and we are pleased to be working with them again to offer the very best hospitality and VIP packages for the hugely exciting Athletics World Cup.”

Chief Executive STH Group, Simon Jefford said:

“After an incredibly successful IAAF World Championships 2017 we didn’t hesitate at the chance to become the exclusive hospitality sales agent for the Athletics World Cup London 2018. We are proud to offer spectators the opportunity to experience this unique event through the premium hospitality packages on offer, and look forward to once again witnessing world-class athletics at the London Stadium this summer.”

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